Corporate Profile
Our Brands
The Group’s expanded multi-branded ecosystem contains 10 distinct brands that enable it to encompass the lifestyle spectrum in Asia, which is its stronghold. This allows the capturing of conversion opportunities in resort destinations, micro-hotels in developed cities, and emerging second-tier tourism destinations, while strengthening its position as a global leader in wellbeing and sustainability.
Founded in 1994
Luxury
Hotel and Residences
Launched in 1994
Destination Resorts and Residences
Launched in 2000
Upper Upscale
Hotel and Residences
Launched in 2014
Limited Service
Hotel and Residences
Launched in 2015
Upper Midscale
Hotel
Launched in 2021
Luxury
Hotel
Launched in 2021
Luxury
Hotel
Launched in 2021
Upscale
Hotel
Launched in 2021
Midscale to Upscale
Hotel
Launched in 2021
Midscale
Hotel
Expanding Our Mission
“Embracing The Environment, Empowering People”
Even as the Group expands its multi-branded ecosystem, its core ethos of “Embracing the Environment, Empowering People” is still woven into each and every brand, through environmentally and socially conscious efforts such as the “Stay for Good” programme launched in 2014.
Our ‘For Good’ framework embeds core sustainability values in operations and guest experience, promoting community engagement and partnership to drive stewardship and impact.
